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Mar 5, 2011

Antidotes to 10 Funny Ways of your Customers (B2B)


This is a useful piece but is not mine. It is taken from Geoffrey James' blog

1.      BEHAVIOR #1: Not paying when they say they will. Fix: Find out how the company pays (and who cuts the checks) before closing the sale.
2.      BEHAVIOR #2: Letting you pitch when they won’t ever buy. Fix: Make sure that you ask qualifying questions early in the sales cycle.
3.      BEHAVIOR #3: Asking for last-minute discounts. Fix: Never give in to last minute discounts because they lower your personal credibility.
4.      BEHAVIOR #4: Holding back information you need. Fix: Develop more sources in the customer account and extend your relationships.
5.      BEHAVIOR #5: Using you for free consulting. Fix: Never do anything for a customer without getting some kind of quid pro quo concession.
6.      BEHAVIOR #6: Having unethical business practices. Fix: Don’t do business with people who tolerate cheats; they always cheat, too!
7.      BEHAVIOR #7: Never giving you credit for helping. Fix: Become responsible for subtly publicizing the positive impact inside the customer firm.
8.      BEHAVIOR #8: Standing you up on scheduled appointments. Fix: Call ahead the day of the meeting and ask the admin if the meeting’s still on.
9.      BEHAVIOR #9: Texting during your meeting. Fix: Grin and bear it.  And, by the way, welcome to the 21st century!
10.  BEHAVIOR #10: Claim to have buying authority when they don’t. Fix: Create a map of the customer’s decision-making process then line up your ducks.

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